Part 1: What is analytics really?
Web analytics should hurt a little. Not just the pain of seeing your low traffic revealed in hard numbers, but the realization that you don't really know your visitors.
We programmers tend to be preoccupied by our creations. We repetitively visit our sites, refining and building. Reading our own copy again and again becomes almost hypnotic. The sentences start to seem so right, so laden with all the meanings of our intentions and our history with the project.
Then we unveil our website to the public and shit gets real.
High bounce rates abound. Visitors mysteriously fail to get very far into the site. Visitors talk trash about the experience (if they talk about it at all). What can you do? Your secret weapon is properly designed analytics. ...continue reading